Content Strategist
Plan what content a brand should publish, why and how it ties to business goals.
This UK content strategist career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.
Quick facts
- Starting salary
- £32,000 - £45,000
- Mid-career salary
- £50,000 - £75,000
- Senior salary
- £85,000 - £130,000
- Work environment
- Office, studio or remote
- Time to entry
- 1 - 3 years
- Degree required
- Not required - portfolio matters most
- Category
- Marketing and Media
What a Content Strategist does
Plan what content a brand should publish, why and how it ties to business goals.
How to become a Content Strategist
- Look up Content Strategist roles on LinkedIn or Indeed and read 5 real job ads
- Talk to someone already working as a Content Strategist - even a 15-minute call helps
- Find one beginner course or qualification used by people in this role
- Build one small piece of evidence you've explored this (project, shadowing, short course)
- Apply to one entry-level role or related opportunity within the next month
Key skills
- Editorial judgement
- SEO
- Brand voice
- Analytics
- Stakeholder mgmt