Copywriter
Write words that sell - for ads, websites, emails, products and brand campaigns.
This UK copywriter career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.
Quick facts
- Starting salary
- £24,000 - £32,000
- Mid-career salary
- £38,000 - £60,000
- Senior salary
- £65,000 - £100,000+
- Work environment
- Agency or in-house, office or remote
- Time to entry
- 1 - 3 years
- Degree required
- Not required - portfolio matters most
- Category
- Marketing and Media
What a Copywriter does
Write words that sell - for ads, websites, emails, products and brand campaigns.
- Brand Copywriter - Shape voice, taglines and brand campaigns.
- Conversion Copywriter - Write landing pages and emails optimised to convert.
How to become a Copywriter
- Look up Copywriter roles on LinkedIn or Indeed and read 5 real job ads
- Talk to someone already working as a Copywriter - even a 15-minute call helps
- Find one beginner course or qualification used by people in this role
- Build one small piece of evidence you've explored this (project, shadowing, short course)
- Apply to one entry-level role or related opportunity within the next month
Key skills
- Persuasive writing
- Research
- Brand voice
- Briefs
- Editing