CRM Specialist
Run CRM platforms (HubSpot, Salesforce, Klaviyo) - data, automation, lifecycle and reporting.
This UK crm specialist career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.
Quick facts
- Starting salary
- £30,000 - £37,000
- Mid-career salary
- £42,000 - £55,000
- Senior salary
- £65,000 - £85,000
- Work environment
- Remote, hybrid
- Time to entry
- 1 - 3 years
- Degree required
- Preferred
- Category
- AI, Data and Automation
What a CRM Specialist does
Run CRM platforms (HubSpot, Salesforce, Klaviyo) - data, automation, lifecycle and reporting.
How to become a CRM Specialist
- Look up CRM Specialist roles on LinkedIn or Indeed and read 5 real job ads
- Talk to someone already working as a CRM Specialist - even a 15-minute call helps
- Find one beginner course or qualification used by people in this role
- Build one small piece of evidence you've explored this (project, shadowing, short course)
- Apply to one entry-level role or related opportunity within the next month
Key skills
- CRM admin
- Email marketing
- Segmentation
- SQL helpful