An over-the-shoulder view of a designer adjusting a complex interface layout on a large monitor in a dim, moody studio.

Digital Designer

Design across websites, ads, apps and social - the modern in-house design generalist.

This UK digital designer career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.

Quick facts

Starting salary
£26,000 - £36,000
Mid-career salary
£40,000 - £58,000
Senior salary
£65,000 - £95,000
Work environment
Office, studio or remote
Time to entry
1 - 3 years
Degree required
Not required - portfolio matters most
Category
Marketing and Media

What a Digital Designer does

Design across websites, ads, apps and social - the modern in-house design generalist.

How to become a Digital Designer

  1. Look up Digital Designer roles on LinkedIn or Indeed and read 5 real job ads
  2. Talk to someone already working as a Digital Designer - even a 15-minute call helps
  3. Find one beginner course or qualification used by people in this role
  4. Build one small piece of evidence you've explored this (project, shadowing, short course)
  5. Apply to one entry-level role or related opportunity within the next month

Key skills

  • Figma
  • Brand systems
  • Layout
  • Typography
  • Motion basics