Influencer Manager
Manage influencer relationships and campaigns on behalf of brands or talent agencies.
This UK influencer manager career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.
Quick facts
- Starting salary
- £28,000 - £35,000
- Mid-career salary
- £38,000 - £48,000
- Senior salary
- £55,000 - £80,000
- Work environment
- Agency or in-house, hybrid
- Time to entry
- 1 - 3 years marketing background
- Degree required
- Preferred
- Category
- Marketing and Media
What a Influencer Manager does
Manage influencer relationships and campaigns on behalf of brands or talent agencies.
How to become a Influencer Manager
- Look up Influencer Manager roles on LinkedIn or Indeed and read 5 real job ads
- Talk to someone already working as a Influencer Manager - even a 15-minute call helps
- Find one beginner course or qualification used by people in this role
- Build one small piece of evidence you've explored this (project, shadowing, short course)
- Apply to one entry-level role or related opportunity within the next month
Key skills
- Negotiation
- Campaign planning
- Analytics
- Communication