PR Officer
Shape how a brand or person is talked about in press, podcasts, and online.
This UK pr officer career guide covers what the role involves day to day, typical salary at each stage, the usual entry route, the skills employers expect, and related careers worth comparing.
Quick facts
- Starting salary
- £22,000 - £28,000
- Mid-career salary
- £32,000 - £50,000
- Senior salary
- £55,000 - £85,000
- Work environment
- Agency or in-house, deadline-driven
- Time to entry
- 0 - 2 years
- Degree required
- Often expected
- Category
- Marketing and Media
What a PR Officer does
Shape how a brand or person is talked about in press, podcasts, and online.
- Consumer PR - Promote brands and products to the public through media.
- Corporate Comms - Manage internal and external communications for a company.
How to become a PR Officer
- Look up PR Officer roles on LinkedIn or Indeed and read 5 real job ads
- Talk to someone already working as a PR Officer - even a 15-minute call helps
- Find one beginner course or qualification used by people in this role
- Build one small piece of evidence you've explored this (project, shadowing, short course)
- Apply to one entry-level role or related opportunity within the next month
Key skills
- Writing
- Relationship building
- Storytelling
- Resilience